Shaping impactful journeys for early stage tech companies around their partnership program and goals
If you are a tech startup or scale-up that needs help desinging, creating and roling out it's partner program, we are here to help.
WHAT WE DO?
Strategy: Get help exploring strategic questions:
Are partnerships right for my company?
Where do I start?
How do I give structure to what I already have?
What types of partners do I need? Technology or ISV? Channel? Solution partners?
What kinds of partner structures should I focus on: referral, reseller, affiliate, OEM, etc?
What kind of team do I need for this?
Acceleration: We can make some of the operational stuff easier and help you launch, consolidate or organize your partner strategy faster
Partner success plans and KPIs
Partner management tools and recommendations
Optimization, lead gen and account mapping process and tools
Contracts and structuring the different types of partnerships
Improving partner marketing
Analysis of channel and go-to-market strategies
OUR FRAMEWORK
We use a unique methodology that follows the journey mapping philosophy to tackle your challenges. This helps us understand the key areas to focus on at each stage, and identify clear and actionable steps to take. The four stages are described below, with a general overview of the areas we analyze and the flow we follow. The specific actions to focus on will off course vary based on your specific circumstances. Once we discuss these specifics in more detail during our first call, we can outline how your journey looks.
INTROSPECT
1. It all starts JUST with asking the right QUESTIONS
2. Then, identifying the specific OPPORTUNITIES to pursue
ANALYZE
3. Time to go deep and really UNDERSTAND the specific situation
4. What RESOURCES do I have? What RESPONSES can I get?
NARROW
5. Discard the noise and NARROW your alternatives
6. Now you can YIELD clear ANSWERS
SUCCEED
7. With a solution in hand, good info and next steps, just FOCUS to finish right
8. Congrats YOU did it! Iterate and keep learning
WHO ARE WE BEST SUITED TO HELP?
Partner Managers seeking guidance to:
Do their jobs better
Engage their partners more
Focus and prioritize in the right targets
Understand what strategic KPIs they have, mean and how to translate those into day to day actions
How to best use the tools they have toward partner engagement and success
What actions, messaging, and frameworks to use to better collaborate with other departments
Go-to-market and executive leaders in charge of establishing or improving partnerships
How to prioritize partners and align it with company strategy?
How to balance long-term relationships with revenue goals?
What tools should they be thinking about to better manage, engage, and empower partners?
What KPIs to establish that align with company goals but are also clear for partner managers?
How to better collaborate with other department leads to position partnerships strategically?